Tiếng Gọi Chiêu Hồi poster, PPB-365: Choose Freedom (Vietnamese, Saigon)
A Vietnamese painted poster in two halves under the headline 'The Chieu Hoi Call' and a large question mark. The left half, in yellow and orange, shows village roofs, a church and a pagoda, farmers with a buffalo and open hands, under 'Choose freedom'. The right half, in black, shows chains and bound hands under 'Cast off Communist slavery'. The tell is a binary frame: freedom is a bare word, and the opposing side is labelled slavery rather than described.
Propaganda techniques used in this poster
- Date
- July 29, 1964
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Mobilize or secure compliance
- Theme
- War and the military
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, July 29, 1964. National Archives, Record Group 306 (NAID 6949290, 306-PPB-365).
Text on the object
TIẾNG GỌI CHIÊU HỒI CHỌN TỰ DO ? GẠT BỎ NÔ LỆ CỘNG SẢN
The Call of Chieu Hoi Choose freedom ? Cast off Communist slavery
