Compatriots
A yellow text panel beside a large group photograph of seated men tells 'dear friends' that more than 700 comrades rallied in Binh Duong under the Chieu Hoi programme in January 1967 and urges the reader to rally and share in 'happiness, freedom, peace and prosperity'. Below, columns of small type list the names and units of the ralliers. The tell is the crowd and the roll of names: numbers and named individuals stand as proof that many have already come over.
Propaganda techniques used in this poster
- Date
- 1967
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Enemy forces
- Purpose
- Mobilize or secure compliance
- Theme
- War and the military
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-3-1837.
Text on the object
CÁC BẠN THÂN MẾN, Hơn 700 anh em đồng chí của chúng ta đã về hồi chánh tại Bình-Dương theo chương trình chiêu hồi của chính phủ trong tháng giêng 1967. Hãy về hồi chánh và để cùng toàn thể hưởng chung một năm mùi trong hạnh phúc, tự do, hòa bình và thịnh vượng. Diệt Cộng bằng cách Chiêu hồi Không hao súng đạn lại lời máu xương Những người Quy chánh có tài Được thu dụng để chen vai diệt thù. [Roster of several hundred rallier names with places, in small type, not transcribed] SP-1837
DEAR FRIENDS, More than 700 of our brother comrades have rallied in Binh-Duong under the government's Chieu Hoi programme in January 1967. Come back and rally, and share together a year of taste [i.e. enjoy together a year] in happiness, freedom, peace and prosperity. Destroy the Communists by way of Chieu Hoi No spent bullets, no blood and bones Ralliers with talent Are taken in to stand shoulder to shoulder and destroy the enemy. [Roster not transcribed] SP-1837
Translation is FRAME's own literal rendering, machine-assisted and not verified by a fluent reader; Vietnamese diacritics are transcribed as printed to the best of legibility at this image resolution. The roster of names is omitted; the phrase 'một năm mùi' is rendered tentatively.
