Chuyến xe đầu tiên khai thông đường Quảng Ngãi-Đức Phổ (The Quang Ngai-Duc Pho Road Is Reopened)
A Vietnamese-language poster (code SP-2024) tells of a convoy of more than 100 vehicles of Republic of Vietnam and allied forces that travelled from Quang Ngai town to Duc Pho on 15 June 1967 carrying supplies to reopen the road. Five photographs show armoured personnel carriers, trucks, a crowd of 2,000 villagers under a banner in English and young women placing garlands on soldiers. The tell is the welcome crowd and garlands offered as public endorsement of the military convoy.
Propaganda techniques used in this poster
- Date
- 1967
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) psychological warfare printing, as credited by the U.S. National Archives, for the U.S.-South Vietnamese effort
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- War and the military, Home front
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) psychological warfare printing, as credited by the U.S. National Archives, for the U.S.-South Vietnamese effort. National Archives and Records Administration, 306-VP-2-2024.
Text on the object
CHUYẾN XE ĐẦU TIÊN KHAI THÔNG ĐƯỜNG QUẢNG NGÃI - ĐỨC PHỔ NGÀY 15-6-1967, ĐOÀN XE HƠN 100 CHIẾC CỦA QUÂN ĐỘI VIỆT-NAM CỘNG-HÒA VÀ ĐỒNG MINH ĐÃ TỪ THỊ XÃ QUẢNG-NGÃI VÀO ĐỨC-PHỔ MANG THEO NHU YẾU PHẨM ĐỂ TIẾP TẾ CHO ĐỒNG BÀO ĐỊA PHƯƠNG, MỞ MÀN NGÀY KHAI THÔNG ĐOẠN ĐƯỜNG ĐỨC-PHỔ — QUẢNG-NGÃI. Công việc chuẩn bị hoàn tất, giờ khởi hành đã điểm. Dưới sự yểm trợ của phi cơ, đoàn xe bắt đầu chuyển bánh. Trên đường đến Đức-Phổ, đoàn xe đã chạy ngang qua những Thôn, Ấp hẻo lánh và những cánh đồng ruộng. 2.000 đồng bào Đức-Phổ hân hoan đón mừng đoàn xe đầu tiên mang nhu yếu phẩm từ Tỉnh ly đến. Các thiếu nữ trẻ, đẹp đương choàng vòng hoa để tỏ lòng tri ân các chiến sĩ Sư Đoàn 2 Bộ Binh Quân Đội Việt-Nam Cộng-Hòa trong công tác khai thông đường Đức-Phổ - Quảng-Ngãi. SP-2024 Banner in photograph (English, partly obscured): WE WELCOME THE ALLIED [illegible] OF DUC PHO DISTRICT TO RETURN TO THE AREAS OF [illegible]
THE FIRST VEHICLE CONVOY OPENS THE QUANG NGAI - DUC PHO ROAD On 15-6-1967 a convoy of more than 100 vehicles of the Army of the Republic of Vietnam and its allies went from Quang-Ngai town into Duc-Pho carrying essential goods to supply local compatriots, opening the day of reopening of the Duc-Pho - Quang-Ngai stretch of road. Preparations complete, the hour of departure has come. Under aircraft cover, the convoy begins to roll. On the way to Duc-Pho, the convoy ran past remote villages, hamlets and rice fields. 2,000 compatriots of Duc-Pho joyfully welcome the first convoy bringing essential goods from the provincial capital. Young, beautiful girls place garlands to express gratitude to the soldiers of the 2nd Infantry Division of the Army of the Republic of Vietnam in the work of reopening the Duc-Pho - Quang-Ngai road. SP-2024 Banner in photograph (English, partly obscured): WE WELCOME THE ALLIED [illegible] OF DUC PHO DISTRICT TO RETURN TO THE AREAS OF [illegible]
Translation is FRAME's own literal rendering. The English banner lines are partly hidden by the crowd and the cropping of the photograph and are marked [illegible] where unreadable. The small hand-lettered sign on the lead vehicle is not legible enough to transcribe.
