'Core Socialist Values' billboard, Puding County, Guizhou
A red fan-shaped billboard in Puding County, Guizhou, lists the twelve Core Socialist Values (prosperity, democracy, civility, harmony, freedom, equality, justice, rule of law, patriotism, dedication, integrity, friendship) above the campaign title, framed by landscape photographs. The tell is the format: virtue words set as a public slogan with no claim attached that could be tested.
- Date
- October 10, 2020
- Period
- Contemporary
- Made by
- Chinese Communist Party and government (installing body not stated), Puding County, Guizhou
- Region
- East Asia
- Country
- China
- Medium
- Signs and banners
- Issuer type
- Party
- Regime
- People's Republic of China
- Leader
- Xi Jinping
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Elections and party politics, Media and information
- Techniques
- Glittering generalities
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons, retrieved September 29, 2026
- Rights
- CC BY 3.0 (photograph by Huangdan2060, per Wikimedia Commons)
Huangdan2060, CC BY 3.0, via Wikimedia Commons.
Text on the object
社会主义核心价值观 富强 民主 文明 和谐 自由 平等 公正 法治 爱国 敬业 诚信 友善
Core Socialist Values Prosperity, democracy, civility, harmony Freedom, equality, justice, rule of law Patriotism, dedication, integrity, friendship
On the fan panel each value is set as two characters stacked in two vertical columns; the transcription joins them in reading order, one line per tier. The word 核心 in the campaign title is set in yellow.
