Content note: Photograph of a crying, dishevelled child framed by a large white swastika. This object is shown as it was published. Why

Deliver us from evil. Buy war bonds., 1943 US poster: A photograph of a bedraggled, tearful-looking child is set inside

Deliver us from evil. Buy war bonds.

A photograph of a bedraggled, tearful-looking child is set inside a large white swastika against a cloudy sky. The headline quotes 'Deliver us from evil' and the base reads 'Buy War Bonds'. The technique is fear-appeal: a distressed child stands for the threat, and a scriptural phrase is attached to the purchase of bonds.

Propaganda techniques used in this poster

Date
1943
Made by
U.S. Treasury Department, War Finance Division
Region
North America
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, War and the military
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-133 (NAID 513581).

Text on the object

Original (English) · read from the image, not independently checked

"Deliver us from evil"

BUY WAR BONDS

[imprint: OFFICIAL U.S. TREASURY POSTER]
[imprint: U.S. GOVERNMENT PRINTING OFFICE 1943 O-523825 WNS 808-A]