Designed for Living: Take care of your gas mask
Painted close-up of a soldier in helmet and gas mask pointing a rifle toward the viewer through drifting gas, under 'Designed for Living' and 'Take care of your gas mask. Don't use it as a knapsack or pillow'. The tell for fear-appeal is the gas cloud and the implied survival stake, applied to a maintenance instruction for troops.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Army, Army Conservation Project (artist Maurer)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Science and technology
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Army Conservation Project (artist Maurer). National Archives and Records Administration, RG 44, 44-PA-632 (NAID 514110).
Text on the object
DESIGNED FOR LIVING TAKE CARE OF YOUR GAS MASK DON'T USE IT AS A KNAPSACK OR PILLOW [seal:] U.S. ARMY SAVE CONSERVATION PROGRAM [signature:] MAURER [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1944 -O- 581718 ARMY CONSERVATION PROJECT No. 71-C-3
