'Dig for Victory' banner across the Royal Exchange, London, used as a Ministry of Information poster site
A long banner reading 'DIG FOR VICTORY' hangs between the columns of the Royal Exchange in the City of London, which the Ministry of Information used as a 'special poster site'. The slogan ties a household task (growing food) to an abstract goal ('victory'), and the campaign message is hung across a building of national standing so that the institution's weight sits behind it.
- Date
- 1940
- Period
- Second World War
- Made by
- Ministry of Information (United Kingdom), Dig for Victory campaign; photographed by the Ministry's Photo Division
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Photograph
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Theme
- Home front
- Event
- World War II
- Techniques
- Glittering generalitiesTransfer
- Regime
- Churchill wartime government
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons (Imperial War Museums, D 1494), retrieved September 29, 2026
- Rights
- Public domain (UK Crown copyright expired: photograph taken before 1 June 1957; IWM scan)
Ministry of Information Photo Division, Imperial War Museums D 1494
Text on the object
DIG FOR VICTORY
Only the banner is part of the object. Background signs (for example 'Liverpool & London & Globe Insurance Company', 'Public Subways Lavatories and Waterloo Line' and the Royal Exchange frieze) are not transcribed as object text.
