A penny for your thoughts... dollars for your thoughts
Teal, black and cream poster of a stylised young woman with a pencil at her lips. 'A penny for your thoughts' has 'penny' struck through and is answered by 'dollars for your thoughts', with 'Make suggestions' and 'Winners pay dividends'. It invites workers to submit ideas; the persuasive technique is faint, the nearest being the slogan-style promise of reward.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- Army Service Forces (ASF Suggestion Poster No. 2)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Mixed
- Purpose
- Mobilize or secure compliance
- Themes
- Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Army Service Forces. National Archives and Records Administration, RG 44, 44-PA-288 (NAID 513735).
Text on the object
A PENNY FOR YOUR THOUGHTS dollars for your thoughts MAKE SUGGESTIONS Winners Pay Dividends [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1944—O—614874] ASF Suggestion Poster No. 2
