Eat a lunch that packs a punch! Facts about Group 1 (green and yellow vegetables)
Folder panel in the 'Eat a Lunch That Packs a Punch!' series: a cartoon riveter and a woman worker joined by the line 'Good eyesight pays!', over an upside-down food-group wheel and a text block on Vitamin A. A benefit-claim appeal: the cartoon workers attach a health reward to eating green and yellow vegetables, with plain-folks figures.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, War Food Administration (GPO)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Warn or inform
- Themes
- Home front, Health
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, War Food Administration. National Archives and Records Administration, RG 44, 44-PA-710 (NAID 514191).
Text on the object
EAT A LUNCH THAT PACKS A PUNCH! GOOD EYESIGHT PAYS! U. S. Department of Agriculture—War Food Administration [imprint:] GPO FACTS ABOUT GROUP 1 (printed upside down) GREEN AND YELLOW VEGETABLES Here's Vitamin A for you! All green and yellow vegetables contain it; and, when you pick a dark leafy one, you're getting an extra generous supply. And here's what it does for you! Vitamin A helps prevent night blindness . . . helps normal growth in children . . . helps promote normal resistance to colds, sore throat, and pneumonia. Keep it working for you! So eat green and yellow vegetables EVERY day—some raw—some cooked, frozen, or canned. They are the best source of valuable Vitamin A—and many supply Vitamin C, B, iron, or riboflavin, too! AT LUNCH AND AT HOME . . . EAT THE BASIC 7 EVERY DAY AND DO YOURSELF A FAVOR! [wheel, partly cropped:] GROUP ONE; GROUP TWO; GREEN AND YELLOW VEGETABLES... some raw—some cooked, frozen or canned; ORANGES, TOMATOES, GRAPEFRUIT... or raw cabbage or salad greens; POTATOES AND OTHER VEGETABLES AND FRUITS raw, dried, cooked; U.S. NEEDS US STRONG EAT THE BASIC 7 EVERY DAY
