Forensic Research Archive of Manipulation and Exploitation
Eat Greens for Health - Feed Right to Feel Right, 1939 UK poster: A painted lettuce sits between a cut-out spoon and fork

Eat Greens for Health - Feed Right to Feel Right

A painted lettuce sits between a cut-out spoon and fork above a mock newspaper masthead reading 'Daily' with the headline 'Feed Right to Feel Right'. The slogan attaches a feel-good outcome to the vegetable without giving figures or a source, which is the tell for glittering generalities.

Propaganda techniques used in this poster

Glittering generalities
Date
1939
Period
Second World War
Made by
H.M. Stationery Office (printer St. Michael's Press Ltd., London); artist Hans Schleger (Zero)
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Health, Home front
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
British government poster, printed for H.M. Stationery Office by St. Michael's Press Ltd., London. National Archives and Records Administration, WWII Foreign Posters (NAID 44266426, 44-PF-157).

Text on the object

Original (English) · read from the image, not independently checked

eat
EAT greens
FOR HEALTH
Daily
FEED RIGHT
TO FEEL RIGHT
PRINTED FOR H.M. STATIONERY OFFICE BY ST MICHAEL'S PRESS LTD. LONDON. 51-297

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