Enough to win the War, NOT enough to WASTE
Cartoon soldier in a helmet tips a fuel can, pouring pinkish liquid that runs down into the red-streaked spill below a vehicle marked with a red cross, while a woman in black walks away. The technique is faint: the red splashes and the red cross vehicle suggest blood and casualties as the cost of waste, a mild fear-appeal aimed at servicemen.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- U.S. Army, SAVE Conservation Program
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, SAVE Conservation Program. National Archives and Records Administration, RG 44, 44-PA-727 (NAID 514215).
Text on the object
(POST IMMEDIATELY ON ORGANIZATION BULLETIN BOARD — DISPLAY FOR 2 WEEKS ONLY) Enough to win the War NOT enough to WASTE U.S. ARMY SAVE CONSERVATION PROGRAM ACP No. 99-P-15 (7) DISTRIBUTION: AAF(5); AGF(5); ASF(5); C(1); F(1); (no overseas distribution). GPO 619806
