Even a little can help a lot - NOW
War Stamps and Bonds poster: a smiling woman and a small girl, both fair-haired with striped bows, kneel over stamp albums on the floor, the child licking a stamp, with an officer's cap beside them. The headline says even a little helps a lot. The tell is the soldier's cap linking small purchases to the armed forces (transfer) and the general claim of the headline.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Savings Staff (illustration by A. Parker, courtesy of Ladies' Home Journal)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Savings Staff (illustration by A. Parker, courtesy of Ladies' Home Journal). National Archives and Records Administration, RG 44, 44-PA-732 (NAID 514220).
Text on the object
“Even a little can help a lot - NOW” Buy U.S. WAR STAMPS BONDS [signature:] a.parker [imprint:] ☆U.S. GOVERNMENT PRINTING OFFICE: 1942—O—455803 FORM DSS-405 ILLUSTRATION COURTESY OF LADIES' HOME JOURNAL
