For baby's future buy war bonds
A black-and-white photograph of a smiling Black baby lying on a bed, with a 25-cent war savings stamp album laid at the lower left and the headline 'For Baby's Future Buy War Bonds' on a blue band. A different photograph from the other poster of the same slogan. The appeal rests on the child standing for the family's future; no threat is stated.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-791A (NAID 514280).
Text on the object
For Baby's Future BUY WAR BONDS [on album:] 25 CENT STAMP ALBUM / For the purchase of UNITED STATES WAR SAVINGS BONDS / 25c STAMPS / $25 BONDS [imprint:] W.F.D. Form 934 G.P.O. J. 589116
