For the land's sake! Terracing and contour farming
Farm conservation poster: a cartoon farmer in a straw hat and overalls rides a red tractor along curving terrace rows, saying 'And bigger crops!'. The friendly everyman figure is a plain-folks device, and the promised benefit is stated as an unqualified gain.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. government (issuer not printed; artist H. E. Chapman)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. government (issuer not printed). National Archives and Records Administration, RG 44, 44-PA-806 (NAID 514301).
Text on the object
For the LAND'S sake! AND BIGGER CROPS! TERRACING and CONTOUR FARMING [signature: H. E. Chapman] [imprint: U.S. GOVERNMENT PRINTING OFFICE 1944-O-594696]
