For victory and my personal post war world: I'm following the 7-Key Plan to hold prices down

A smiling worker in overalls, a factory behind him, tucks a bundle of notes into a yellow pay envelope and points a thumb at himself. The headline is in the first person and below it a seven-line plan spells V-I-C-T-O-R-Y on key shapes: buy bonds, pay taxes, save, cut debt, buy only needs, follow ration rules and price ceilings, back wage stabilisation. The tell is plain-folks, an ordinary worker speaking for the plan.

Propaganda techniques used in this poster

Plain folks Testimonial

Date: 1942
Period: Second World War
Made by: Office of War Information for the Office of Economic Stabilization
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Roosevelt Administration
Leader: Franklin D. Roosevelt
Audience: Domestic public
Purpose: Mobilize or secure compliance
Themes: Economy and finance, Home front
Event: World War II
Regime: Roosevelt administration
Leader: Franklin D. Roosevelt
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights: Public domain (U.S. government work)
Office of War Information for the Office of Economic Stabilization. National Archives and Records Administration, RG 44, 44-PA-815 (NAID 514310).

Text on the object

Original (English) · read from the image, not independently checked

FOR VICTORY—AND MY
PERSONAL POST WAR WORLD

I'M FOLLOWING THE 7-KEY PLAN TO HOLD
PRICES DOWN

[V] 1. Buy and hold War Bonds.
[I] 2. Pay willingly our share of taxes.
[C] 3. Provide adequate life insurance and savings for our future.
[T] 4. Reduce our debts as much as possible.
[O] 5. Buy only what we need and make what we have last longer.
[R] 6. Follow ration rules and price ceilings.
[Y] 7. Cooperate with our Government's wage stabilization program.

[imprint:] Distributed by O.W.I. for the Office of Economic Stabilization