For your country's sake today, for your own sake tomorrow, 1944 US poster: Recruiting poster for women

For your country's sake today, for your own sake tomorrow

Recruiting poster for women: four uniformed women in profile, in Army, Navy, Marine and Coast Guard dress, looking in one direction against a dark blue field. The text pairs 'your country's sake' with 'your own sake' and sends viewers to a recruiting station. The tell is the shared uniform and gaze linking service to country and personal benefit.

Propaganda techniques used in this poster

Date
1944
Made by
U.S. armed services recruiting (issuer not named; artist Steele Savage)
Region
North America
Medium
Poster
Issuer type
Military
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Recruit
Themes
War and the military, Gender and suffrage
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. armed services. National Archives and Records Administration, RG 44, 44-PA-820 (NAID 514315).

Text on the object

Original (English) · read from the image, not independently checked

For your country's sake today-
For your own sake tomorrow
GO TO THE NEAREST RECRUITING STATION
OF THE ARMED SERVICE OF YOUR CHOICE
[signature: Steele Savage]
[imprint: P-75-RPB-4-25-44-50M (partly legible)]