Forensic Research Archive of Manipulation and Exploitation
Give! United War Work Campaign, 1918 US poster: A horizontal sheet of large pale capitals on a dark blue ground reads 'GIVE!'

Give! United War Work Campaign

A horizontal sheet of large pale capitals on a dark blue ground reads 'GIVE!' above the line 'United War Work Campaign.' There is no picture or further argument. The tell is the bare imperative, which relies on the campaign's name to supply the reason.

Propaganda techniques used in this poster

Glittering generalities
Date
1918
Period
First World War
Made by
United War Work Campaign
Region
North America
Country
United States
Medium
Poster
Issuer type
NGO
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Fundraise
Themes
War and the military, Home front
Event
World War I
Regime
Wilson administration
Leader
Woodrow Wilson
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights
NARA Unrestricted; hosted by owner decision
United War Work Campaign. National Archives and Records Administration, 4-P-259.

Text on the object

Original (English) · read from the image, not independently checked

GIVE!

UNITED WAR WORK CAMPAIGN

[imprint, lower right, partly legible: CAREY PRINT UTICA N.Y.]

The imprint is a very small printed mark at the lower right edge.

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