Produce for Victory: Good isn't enough
Colour photographic poster: a smiling worker in a soft hat and striped overalls. The quotation, spoken as a workman, says 'good' (underlined in print) is not enough and that the job must be done so well that the enemy 'will never know what hit them'. Technique: plain-folks, with a testimonial-style quotation from an unnamed speaker.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- The Sheldon-Claire Co., Chicago
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
The Sheldon-Claire Co.. National Archives and Records Administration, RG 44, 44-PA-1576 (NAID 515241).
Text on the object
"We're doing a good job. Sure! But 'good' isn't enough. We've got to do our job so damn well that the enemy will never know what hit them . . ." PRODUCE FOR VICTORY! [imprint:] Copyright 1942 - The Sheldon-Claire Co., 520 North Michigan Ave., Chicago [imprint:] Lithographed in U.S.A. Form No. 24
