Grand Patriotic Rally with Pipe Band of The Canadian Highlanders

A text-only handbill announces a rally at the Washington Irving High School roof garden on Monday, July 16, with a Canadian pipe band, speeches by Job E. Hedges and a Canadian Army colonel just back from the trenches, opera singers and three reels of U.S. Government war pictures. It is billed as the 'coolest spot in town'. The tells are bandwagon (a crowd event under a patriotic banner) and testimonial (the speaker introduced by his front-line experience).

Propaganda techniques used in this poster

BandwagonTestimonial

Date

1917

Period

First World War

Made by

Recruiting Committee of the Mayor's Committee on National Defense and Gramercy Neighborhood Association (New York)

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Wilson Administration

Leader

Woodrow Wilson

Audience

Domestic public

Purpose

Recruit

Themes

War and the military, Home front

Event

World War I

Regime

Wilson administration

Leader

Woodrow Wilson

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026

Rights

NARA Unrestricted; hosted by owner decision
Recruiting Committee of the Mayor's Committee on National Defense and Gramercy Neighborhood Association (New York). National Archives and Records Administration, 4-P-159.

ROOF GARDEN
WASHINGTON IRVING HIGH SCHOOL
COOLEST SPOT IN TOWN
MONDAY, JULY 16 - 8:15 P.M.
GRAND
PATRIOTIC RALLY
WITH PIPE BAND OF
THE CANADIAN HIGHLANDERS
Speeches by
HON. JOB E. HEDGES
COL. W. T. STEWART  Of the Canadian Army
Col. Stewart has just returned from THE TRENCHES IN FRANCE
PROMINENT OPERA SINGERS
of the Patriotic Song Committee
MOTION PICTURES
3 Reels of U.S. Government Pictures just received from French front
AUSPICES: Recruiting Committee of Mayor's Committee on National Defense
AND
Gramercy Neighborhood Association