Content note: Axis leaders drawn as snakes and a worm with fangs and dripping mouths, crushed by a boot, with swastika patterns. This object is shown as it was published. Why
Heel Hitler!
Corporate-sponsored cartoon sheet: a giant boot heel labelled 'CRUSHING MIGHT OF AMERICA' comes down on a swastika-patterned serpent with a toothbrush-moustached head, a rising-sun-patterned serpent and a worm with a heavy-jawed head. The Axis leaders are drawn as snakes and a worm (name-calling), and the boot carries the US label (transfer). Headline: 'Heel Hitler!'
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Philco Corporation (cartoon by Bruce Russell)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Philco Corporation. National Archives and Records Administration, RG 44, 44-PA-968 (NAID 514475).
Text on the object
CRUSHING MIGHT OF AMERICA [signature: DRAWN FOR PHILCO BY BRUCE RUSSELL] [imprint: Copyright 1941 - Philco Corporation] Heel Hitler!
