Hey Gang! Keep on licking war savings stamps - they're full of Vitamin V
Two-panel sheet. Right: a smiling freckled boy on black with the headline 'Hey Gang! keep on licking war savings stamps - they're full of Vitamin V', the V in red. Left: a Schools-at-War Jeep Campaign sheet pricing jeeps and a plane. The tell is the child-to-child voice and a vitamin joke attached to a savings purchase.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division (Schools at War); right panel designed by the Canadian National War Finance Committee, artist Franklin Arbuckle
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-832 (NAID 514326).
Text on the object
HEY GANG! keep on licking war savings stamps -they're full of VITAMIN "V" [signature:] FRANKLIN ARBUCKLE '43 EXACT REPRODUCTION OF A POSTER DESIGNED BY THE CANADIAN NATIONAL WAR FINANCE COMMITTEE [left panel, printed sideways] FLYING JEEP, OR "GRASSHOPPER" $3,000 THE ORIGINAL JEEP $1,165 AMPHIBIAN JEEP, OR "QUACK" $2,090 The New Triple-Threat SCHOOLS-AT-WAR JEEP CAMPAIGN HELP SEND OUR MEN 20,000 JEEPS BY DECEMBER 7th Plan a campaign to finance one or more Jeeps by selling War Stamps and Bonds. Start any time. Set a challenging goal and try to beat it. (Be a triple-threat school and finance one of each kind!) On December 7th, certify your success to your State War Finance Chairman who will issue a Treasury Citation in the name of your school or class. [signature:] REINHARDT [imprint:] [illegible]
