Content note: Battlefield scene of soldiers firing a machine gun amid smoke and explosions. This object is shown as it was published. Why
Hey, Joe - our planes! Keep 'em coming!
Army poster: two helmeted soldiers in a foxhole with a machine gun, one pointing at the sky and shouting 'Hey, Joe - Our Planes!' with smoke and explosions behind. A tag line ends 'Keep 'em coming!'. The tell is the front-line voice speaking to production workers, so that output stands for the soldiers' own safety.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army; artist Rudy Patt
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army. National Archives and Records Administration, RG 44, 44-PA-989 (NAID 514496).
Text on the object
U. S. ARMY OFFICIAL POSTER "Hey, Joe - Our Planes!" KEEP 'EM COMING! [signature:] Rudy Patt [imprint:] I.S.D. No. 223 [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943-O-[illegible]
