How green is my pasture! Conservation practices
Farm conservation poster: a cartoon cow with upturned eyes stands among oversized clover plants, with the headline 'How green is my pasture!' and 'Since the boss uses' above the words 'Conservation practices'. The cow speaks for the farmer's herd, a plain-folks device, and 'green' pasture stands in for the benefit of reseeding and fertilizing.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. government agricultural conservation campaign (artist H. E. Chapman)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. government agricultural conservation campaign (artist H. E. Chapman). National Archives and Records Administration, RG 44, 44-PA-1009 (NAID 514535).
Text on the object
HOW GREEN IS MY PASTURE! Since the boss uses CONSERVATION PRACTICES RESEEDING, FERTILIZING, AND NEW PASTURES [signature: H.E. Chapman] [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1944-O-594697]
