How long will this war last? Fight the peril behind the lines
Anti-malaria sheet for servicemen: a large headline 'How long will this war last?' over a drawing of a mosquito, answered 'Perhaps longer than you think' if soldiers do not protect themselves, then 'Malaria knocks out more men than the enemy!!' The technique is fear-appeal: the prolonged war and the claim of losses greater than enemy action are the stated stakes.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- Issuer not named (U.S. Government Printing Office imprint)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Warn or inform
- Themes
- Health, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Issuer not named (U.S. Government Printing Office imprint). National Archives and Records Administration, RG 44, 44-PA-1011 (NAID 514537).
Text on the object
How Long Will This War Last? Perhaps longer than you think, if you and every other soldier do not protect yourselves from the malaria mosquito. MALARIA KNOCKS OUT MORE MEN THAN THE ENEMY!! FIGHT THE PERIL BEHIND THE LINES [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1944-O-574718]
