Content note: Photograph of a child sitting amid bombed-out ruins. This object is shown as it was published. Why
Hurts - doesn't it
Photograph of a boy crouching on a heap of rubble in front of damaged buildings, with the red headline 'Hurts - doesn't it' and the quoted line 'it ALL depends on ME'. The image shows civilian destruction and asks the viewer to see their own part in the war effort, a fear-appeal. No place or date of the photograph is printed.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Unnamed sponsor (printed by Illinois Photo-Gravure Co. with International News Service photograph)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Unnamed sponsor; Illinois Photo-Gravure Co.. National Archives and Records Administration, RG 44, 44-PA-1028 (NAID 514554).
Text on the object
HURTS- doesn't it "it ALL depends on ME" [imprint:] © Illinois Photo-Gravure Co. International News Service CHICAGO, ILLINOIS
