I vy občané, vzhůru do boje! Upisujte 7. válečnou půjčku! (You too, citizens, on to the fight! Subscribe to the 7th War Loan!)
A grey-bearded civilian holding a loan certificate stamped with the imperial eagle stands shoulder to shoulder with a decorated infantryman, under the Czech headline 'You too, citizens, on to the fight!' The soldier's resolve is transferred onto the father's paper, so subscribing is drawn as fighting beside him.
- Date
- 1917
- Period
- First World War
- Made by
- Austro-Hungarian Seventh War Loan campaign, Czech-language issue printed in Prague by A. Haase; artist Antonín Erhardt
- Region
- Western and Central Europe
- Country
- Austria Hungary
- Medium
- Poster
- Issuer type
- State
- Regime
- Austria Hungary
- Leader
- Karl I
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, War and the military, Home front
- Event
- World War I
- Techniques
- Transfer
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons, retrieved September 27, 2026
- Rights
- Public domain (per Wikimedia Commons)
Sammlung Eybl, Plakatmuseum Wien
Text on the object
I vy občané, vzhůru do boje! Upisujte [illegible — masthead of the newspaper held by the older man, stylized lettering under a printed eagle device] 7. válečnou půjčku! A. Erhardt, Praha. A. Haase c. a k. dvorní litograf, Praha.
You too, citizens, on to the fight! Subscribe [illegible — newspaper masthead] 7th War Loan! A. Erhardt, Prague. A. Haase, imperial and royal court lithographer, Prague.
The newspaper masthead the older man holds is printed in decorative lettering under a small eagle device; too stylized/low-contrast at this resolution to read with confidence, so left [illegible]. 'A. Erhardt, Praha' and 'A. Haase...' are printer/lithographer credit lines at the bottom corners.
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