I vy občané, vzhůru do boje! Upisujte 7. válečnou, 1917 Austria Hungary poster: A grey-bearded civilian holding a loan

I vy občané, vzhůru do boje! Upisujte 7. válečnou půjčku! (You too, citizens, on to the fight! Subscribe to the 7th War Loan!)

A grey-bearded civilian holding a loan certificate stamped with the imperial eagle stands shoulder to shoulder with a decorated infantryman, under the Czech headline 'You too, citizens, on to the fight!' The soldier's resolve is transferred onto the father's paper, so subscribing is drawn as fighting beside him.

Propaganda techniques used in this poster

Transfer

Date: 1917
Period: First World War
Made by: Austro-Hungarian Seventh War Loan campaign, Czech-language issue printed in Prague by A. Haase; artist Antonín Erhardt

Full record

Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights

Region: Western and Central Europe
Country: Austria Hungary
Medium: Poster
Issuer type: State
Regime: Austria Hungary
Leader: Karl I
Audience: Domestic public
Purpose: Fundraise
Themes: Economy and finance, War and the military, Home front
Event: World War I
Source: Identified Openly sourced: the speaker is who they say they are
Source: Wikimedia Commons, retrieved September 27, 2026
Rights: Public domain (per Wikimedia Commons)
Sammlung Eybl, Plakatmuseum Wien

Text on the object

Original (Czech) · read from the image, not independently checked

I vy občané, vzhůru do boje!

Upisujte

[illegible — masthead of the newspaper held by the older man, stylized lettering under a printed eagle device]

7. válečnou půjčku!

A. Erhardt, Praha.                                                    A. Haase c. a k. dvorní litograf, Praha.

English translation (machine translation by Claude, not verified by a fluent reader)

You too, citizens, on to the fight!

Subscribe

[illegible — newspaper masthead]

7th War Loan!

A. Erhardt, Prague.                                                    A. Haase, imperial and royal court lithographer, Prague.

The newspaper masthead the older man holds is printed in decorative lettering under a small eagle device; too stylized/low-contrast at this resolution to read with confidence, so left [illegible]. 'A. Erhardt, Praha' and 'A. Haase...' are printer/lithographer credit lines at the bottom corners.