If You're Working Harder Than You've Ever Worked Before...

Four panels show a machinist, a man carrying a stack of bonds and certificates, and a man filing them, ending in a smiling worker in overalls under 'Then you're tops, you're helping to win the war'. The tell for plain-folks is the overalled worker as the model; for glittering-generalities, the unexplained praise 'tops'.

Propaganda techniques used in this poster

Plain folksGlittering generalities

Date

1939

Period

Second World War

Made by

Victory Bond and War Savings campaign, Canada (no issuer or printer imprint on the sheet)

Region

North America

Country

Canada

Medium

Poster

Issuer type

State

Regime

Mackenzie King Government

Leader

William Lyon Mackenzie King

Audience

Domestic public

Purpose

Fundraise

Themes

Economy and finance, Labor, Home front

Event

World War II

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Held by NARA, Unrestricted; hosted by owner decision
Victory Bond and War Savings campaign, Canada (no issuer or printer imprint on the sheet). National Archives and Records Administration, 44-PF-747.

if
- you're working harder
than you ever worked before . . .
if
- you're buying all the Victory Bonds and
War Savings Certificates you possibly can . . .
if
- you're holding on to your Bonds
and Certificates for the duration . . . .
Then you're tops
YOU'RE HELPING TO WIN THE WAR