I Need Your Rags, 1939 UK poster: A shouting naval rating in a peaked cap holds up a bundle of rags beneath the line 'I need

I Need Your Rags

A shouting naval rating in a peaked cap holds up a bundle of rags beneath the line 'I need your RAGS'. The panel below lists what salvage becomes (blankets, uniforms, camouflage netting, gun wadding); the sailor's voice and uniform lend the forces' standing to a household chore, which is the transfer tell.

Propaganda techniques used in this poster

Date
1939
Made by
His Majesty's Stationery Office, printed by H. Manly & Son Ltd, London N.22; salvage campaign (M.O.S. S&R 129)
Region
Western and Central Europe
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
His Majesty's Stationery Office, printed by H. Manly & Son Ltd, London N.22; salvage campaign (M.O.S. S&R 129). National Archives and Records Administration, WWII Foreign Posters (NAID 44266664, 44-PF-231).

Text on the object

Original (English) · read from the image, not independently checked

I need your
RAGS

PUT OUT YOUR OLD RAGS FOR SALVAGE
to make Engine Wipers · Blankets · Uniforms
Overcoats · Equipment · Camouflage Netting
Charts · Maps · Roofing Felt · Gun Wadding etc.

Printed for H.M. Stationery Office by H. Manly & Son Ltd. London N.22. 51-3882.
M.O.S. S&R. 129.