Important to service station attendants
Text-only compliance notice in red and blue: seven numbered steps for gasoline sellers to take before filling a tank (ask for the ration book, check the windshield sticker, check coupons, detach them yourself), then the warning that failure 'will violate the gasoline-rationing regulations' and a note to the public. Little persuasion technique is present; the closest is the warning of a violation, a faint fear-appeal.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Office of Price Administration
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Mixed
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Office of Price Administration. National Archives and Records Administration, RG 44, 44-PA-1085 (NAID 514612).
Text on the object
IMPORTANT to SERVICE STATION ATTENDANTS BEFORE YOU SELL GASOLINE TO A CUSTOMER Be sure to do this FIRST: 1. Ask for the Gasoline Ration Book. 2. Check sticker on windshield with book. 3. Check description on front cover with vehicle for which gasoline is being purchased. 4. Be sure the expiration date on front cover of ration book has not passed. 5. Be sure there are enough coupons good for current period to cover purchase. 6. Accept no coupons unless You detach them. 7. Follow all special instructions and regulations in checking and handling coupons. Failure to observe these rules will violate the gasoline-rationing regulations NOTE TO PUBLIC: DO NOT ASK GASOLINE DEALERS TO VIOLATE THE REGULATIONS OFFICE OF PRICE ADMINISTRATION Washington, D. C. [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1942-O-482008
