In case of fire: 1. Warn occupants, 2. Turn in alarm, 3. Then fight the fire
Three-step fire instruction sheet: cartoon figures wake a sleeper, pull an alarm box and spray a fire, beside large numerals and red flames, ending in 'Be prepared'. The technique is faint: a mild fear-appeal in the flames, with the sheet mainly instructional.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army, Office of the Chief of Engineers (Army Conservation Project No. 23-E-6)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Mixed
- Purpose
- Warn or inform
- Theme
- Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Office of the Chief of Engineers. National Archives and Records Administration, RG 44, 44-PA-1090 (NAID 514617).
Text on the object
IN CASE OF FIRE 1 WARN OCCUPANTS 2 TURN IN* ALARM 3 Then.. FIGHT THE FIRE * If possible leave someone at FIRE ALARM Box to direct Fire Dept. to scene of Fire. BE PREPARED LOCATE NOW THE FIRE ALARM, EXTINGUISHERS AND TELEPHONE [imprint: U.S. ARMY CONSERVATION PROGRAM SAVE (seal)] [imprint: ARMY CONSERVATION PROJECT NO. 23-E-6] [imprint: U.S. GOVERNMENT PRINTING OFFICE [illegible, appears 1943]] [imprint: OFFICE OF THE CHIEF OF ENGINEERS]
