Insurance bridges the gap in your financial security
Black-and-white photograph of a suspension bridge crowded with cars, a city skyline behind it, with a red band across the lower part reading 'Insurance bridges the gap in your FINANCIAL SECURITY'. The bridge stands for the insurance policy, a transfer of the structure's solidity to the product, and 'financial security' is the abstract value word.
Propaganda techniques used in this advertisement
- Date
- 1941
- Period
- Second World War
- Made by
- Unnamed sponsor (life-insurance message)
- Region
- North America
- Country
- United States
- Medium
- Advertisement
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Unnamed sponsor (life-insurance message). National Archives and Records Administration, RG 44, 44-PA-1102 (NAID 514629).
Text on the object
Insurance bridges the gap in your FINANCIAL SECURITY
Small mark at lower right edge not legible: [illegible].
