Don't be a dope - Handle equipment right!, 1942 US poster: Equipment-care cartoon for soldiers

Don't be a dope - Handle equipment right! (nut and bolt tight)

Equipment-care cartoon for soldiers: a jeep shedding wheels, bolts and a canvas top careers down a grassy slope past a signpost reading 'To Berlin', with panicked passengers aboard. The verse calls him 'our brilliant Joe Dope'. The slogan 'Don't be a dope' is name-calling aimed at the careless driver, here with sarcasm.

Propaganda techniques used in this poster

Date
1942
Made by
Ordnance Department, U.S. Army, Preventive Maintenance Program; artist Cpl. Will Eisner
Region
North America
Medium
Poster
Issuer type
Military
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Own forces
Purpose
Warn or inform
Theme
War and the military
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
Ordnance Department, U.S. Army, Preventive Maintenance Program. National Archives and Records Administration, RG 44, 44-PA-1143X (NAID 514727).

Text on the object

Original (English) · read from the image, not independently checked

The book says to run a car right
You should keep every nut and bolt tight,
But it's too much to hope
That our brilliant Joe Dope
Would obey - which produces this sight!
[sign:] TO BERLIN
[signature: CPL. Will Eisner, ORDNANCE DEPT.]
Don't be a dope -
HANDLE EQUIPMENT RIGHT !
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1942-O-498372
[imprint:] PREVENTIVE MAINTENANCE PROGRAM, ORDNANCE DEPARTMENT, U.S. ARMY