Keep America rolling!
Home-front tire-conservation poster: a photograph of a smiling man in shirtsleeves and vest rolling a tyre, a parked sedan behind him, under the headline 'Keep America Rolling!' and the instruction to save five tyres and sell the others to Uncle Sam. The plain-folks technique presents an ordinary motorist as the model; the ask is stated in the lower panel.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Division of Information, Office for Emergency Management
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Division of Information, Office for Emergency Management. National Archives and Records Administration, RG 44, 44-PA-1161 (NAID 514757).
Text on the object
Keep America ROLLING! Save your 5 best TIRES Sell others to Uncle Sam [imprint: DIVISION OF INFORMATION OFFICE FOR EMERGENCY MANAGEMENT WASHINGTON, D.C.] [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1942-O-466627]
