Keep 'em coming and coming right!
Three men in blue work shirts, seen from below, carry large artillery shells against a red ground. The headline 'Keep 'em coming and coming right!' addresses munitions workers. The technique is identity-fusion: the worker is shown as a heroic, monumental figure whose labour is the army's supply, with 'right' underlined as a quality-control appeal.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Ordnance Department, U.S. Army (artist Weimer Pursell)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Ordnance Department, U.S. Army. National Archives and Records Administration, RG 44, 44-PA-1167 (NAID 514763).
Text on the object
KEEP 'EM COMING and coming right! [signature:] WEIMER PURSELL [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1942-O-478617 ORDNANCE DEPARTMENT, U.S. ARMY KEEP 'EM SHOOTING!
