Forensic Research Archive of Manipulation and Exploitation
Keep 'em fighting. Production wins wars. Stop accidents!, 1941 US poster: A large black eagle with spread wings dives against

Keep 'em fighting. Production wins wars. Stop accidents!

A large black eagle with spread wings dives against a blue sky, with four U.S. military aircraft around it. The headline 'KEEP 'EM FIGHTING' runs across the top; an orange band below reads 'PRODUCTION WINS WARS. STOP ACCIDENTS!'. The technique is transfer: national symbols and combat aircraft lend their prestige to an industrial safety message.

Propaganda techniques used in this poster

Glittering generalitiesTransfer
Date
1941
Period
Second World War
Made by
National Safety Council (artist Benton)
Region
North America
Country
United States
Medium
Poster
Issuer type
Mixed
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Labor, Home front
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
National Safety Council. National Archives and Records Administration, RG 44, 44-PA-1171 (NAID 514766).

Text on the object

Original (English) · read from the image, not independently checked

KEEP
'EM
FIGHTING
PRODUCTION WINS WARS
STOP ACCIDENTS !
[signature:] BENTON
[imprint:] NATIONAL SAFETY COUNCIL INCORPORATED CHICAGO 6992-B

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