Forensic Research Archive of Manipulation and Exploitation
Keep the Home Fires Burning: More Production!, 1942 US poster: Yellow-toned photograph of a shirtless, goggled worker

Keep the Home Fires Burning: More Production!

Yellow-toned photograph of a shirtless, goggled worker shovelling at a furnace, sparks flying, under the headline 'Keep the home fires burning' and the slogan 'More Production!'. The old song phrase 'home fires burning' is attached to factory output, borrowing its sentiment for the production drive (transfer, glittering-generalities).

Propaganda techniques used in this poster

Glittering generalitiesTransfer
Date
1942
Period
Second World War
Made by
War Production Board
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Labor, Economy and finance
Event
World War II
Regime
Roosevelt administration
Leader
Franklin D. Roosevelt
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights
Public domain (U.S. government work)
War Production Board. National Archives and Records Administration, RG 44, 44-PA-212 (NAID 513655).

Text on the object

Original (English) · read from the image, not independently checked

Keep the home fires burning
MORE PRODUCTION!
WAR PRODUCTION BOARD
WASHINGTON, D. C.   A-10
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1942—O—466107

More propaganda examples that use the same techniques

Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal IINeo Assyrian EmpireGypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II0000 · Transfer, Glittering generalitiesColour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)Roman EmpireColour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)0014 · Card stacking, Glittering generalitiesBronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemyRoman EmpireBronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy0103 · Testimonial, Glittering generalitiesGold solidus of Constantine I, reverse RESTITVTORI LIBERTATISRoman EmpireGold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS0313 · Glittering generalitiesGold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staffByzantine EmpireGold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff0538 · Transfer, Glittering generalitiesThe Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panelEnglandThe Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel1588 · Transfer, Glittering generalitiesMedal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)EnglandMedal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)1588 · Transfer, Glittering generalitiesFrontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)Dutch RepublicFrontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)1649 · Transfer, Glittering generalities