Know your timber: it's good business
Forest Service poster: a painted man in a hat and work shirt holds a calliper across the trunk of a large pine, a notebook in his back pocket, above a red panel reading 'Know your timber' and 'It's good business'. The technique is faint: an ordinary working figure and a business-interest slogan, with no wartime wording.
Propaganda techniques used in this poster
- Date
- 1945
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, Forest Service; artist Earle Winslow
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Economy and finance, Science and technology
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, Forest Service. National Archives and Records Administration, RG 44, 44-PA-1234 (NAID 514840).
Text on the object
KNOW YOUR TIMBER It's Good Business U. S. DEPARTMENT OF AGRICULTURE FOREST SERVICE [signature: Earle [illegible] Winslow] [imprint: U. S. GOVERNMENT PRINTING OFFICE : 1945 O - [illegible]] [handwritten on the notebook: Notes]
