Lam Dong Province: A Prosperous People, a Strong Nation
A landscape sheet (code SP-1139) shows five black-and-white photographs from Lam Dong province: villagers raising pigs, a resettlement camp's fields, fish ponds and highland people learning to farm. The captions say Kinh and highland people alike are producing to build the national economy, that camp residents no longer depend on charity, and the footer reads 'Lam Dong self-help projects 1966: a rich people, a strong nation.' The tell is the pairing of upbeat captions with scenes of labour and the closing slogan, with no shortfalls shown.
Propaganda techniques used in this poster
- Date
- 1966
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Economy and finance, Home front
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section. National Archives and Records Administration, 306-VP-7-1139.
Text on the object
TỈNH LÂM ĐỒNG ĐỒNG BÀO KINH CŨNG NHƯ THƯỢNG ĐANG HĂNG HÁI SẢN XUẤT ĐỂ GÓP PHẦN VÀO CÔNG CUỘC XÂY DỰNG NỀN KINH TẾ QUỐC GIA. NUÔI LỢN ĂN NẰM. NUÔI TẰM ĂN ĐỨNG. TY MỤC SÚC ĐANG PHÁT HEO GIỐNG, ĐỢT ĐẦU CHO ĐỒNG BÀO NGHÈO TRONG TỈNH. TRẠI CẢI SINH LÂM ĐỒNG-GIỜ PHÚT NÀY HỌ KHÔNG CÒN CHỊU XIN CỦA BỐ THÍ NỮA; HỌ ĐÃ TỰ SẢN XUẤT ĐỂ NUÔI SỐNG BẢN THÂN VÀ GÓP PHẦN XÂY DỰNG QUỐC GIA. [banner in photo: 25-3-196[digit unclear]: LỄ CẤP PHÁT 25.000 CÁ GIỐNG CHO ĐỒNG BÀO TẠI LÂM-ĐỒNG] NUÔI CÁ CŨNG LÀ MỘT NGUỒN LỢI ĐÁNG KỂ TRONG TỈNH. TRUNG TÂM CANH MỤC ĐỒNG BÀO THƯỢNG. ĐỒNG BÀO THƯỢNG ĐANG HĂNG HÁI HỌC TẬP CÁCH TRỒNG TỈA, BÓN PHÂN VÀ CHĂN NUÔI TẠI TRUNG TÂM. DỰ ÁN TỰ TÚC CỦA TỈNH LÂM ĐỒNG 1966 DÂN CÓ GIÀU, NƯỚC MỚI MẠNH SP-1139
LAM DONG PROVINCE The Kinh as well as the Highland people are eagerly producing to contribute to building the national economy. Raise pigs and eat lying down. Raise silkworms and eat standing up. The Animal Husbandry Service is distributing breeding pigs, the first batch going to poor people in the province. Lam Dong Rehabilitation Camp: at this moment they no longer depend on handouts of charity; they now produce for themselves to feed themselves and help build the nation. [banner in photo: 25-3-196[digit unclear]: Ceremony of distribution of 25,000 fish fry to the people in Lam-Dong] Fish raising is also a considerable source of income in the province. Highland people's farming centre. The Highland people are eagerly learning how to plant, thin, fertilise and raise animals at the centre. SELF-HELP PROJECT OF LAM DONG PROVINCE 1966 WHEN THE PEOPLE ARE RICH, THE NATION IS STRONG SP-1139
Read from the image. 'trồng tỉa' is rendered 'plant, thin' (sowing and thinning). The banner's year digit could not be resolved.
