Learn now, care for your mask!
Army Chemical Warfare Service poster: a charcoal-drawn man covers his eyes with both hands and screams in front of a gas mask with a cracked lens, under 'Learn now' and 'care for your mask!'. The tell is fear-appeal, with a damaged mask standing for exposure to gas, attached to a plain maintenance instruction.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Army, Office of the Chief, Chemical Warfare Service (Army Conservation Project; artist Chevallier)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Warn or inform
- Themes
- War and the military, Health
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army, Chemical Warfare Service. National Archives and Records Administration, RG 44, 44-PA-1240 (NAID 514846).
Text on the object
LEARN NOW care for your mask! [badge: U.S. ARMY SAVE CONSERVATION PROGRAM] [signature: Chevallier] ARMY CONSERVATION PROJECT NO. 113-C-4 [imprint: U.S. GOVERNMENT PRINTING OFFICE: 1944-O-612438] OFFICE, CHIEF, CHEMICAL WARFARE SERVICE
