Content note: Caricature of Adolf Hitler in Nazi uniform with swastika armband and a mock Nazi salute, shown as printed. This object is shown as it was published. Why
Let's make him "Heil" with both hands! Buy bonds
Bond sheet with the Texaco star-and-T emblem: a caricature of Adolf Hitler in brown uniform and swastika armband stands with both hands raised, with a worried face. The headline puns on the Nazi salute and surrender, 'Heil with both hands', and ties bond buying to his defeat. The mockery of a named enemy leader is name-calling.
Propaganda techniques used in this advertisement
- Date
- 1941
- Period
- Second World War
- Made by
- Texaco (company-sponsored bond sheet)
- Region
- North America
- Country
- United States
- Medium
- Advertisement
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- War and the military, Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Texaco. National Archives and Records Administration, RG 44, 44-PA-1275 (NAID 514881).
Text on the object
LET'S MAKE HIM "HEIL" WITH BOTH HANDS! TEXACO REG. T. M. BUY BONDS
