Let's team up to keep food prices down for the sake of America's future
Colour poster of a grocer with a pencil behind his ear pointing to an 'OPA Ceiling Price List' while a woman shopper holds a can. The words 'Let's TEAM UP' invite shoppers and shopkeepers to act together on price limits, and the closing line ties it to 'America's future'. Everyday figures stand for the audience (plain-folks) and the call to join in is a bandwagon appeal.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. government price-control campaign (issuer not printed; OPA ceiling price list shown)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. government price-control campaign (issuer not printed; OPA ceiling price list shown). National Archives and Records Administration, RG 44, 44-PA-1281 (NAID 514887).
Text on the object
Let's TEAM UP to keep food prices down OPA CEILING PRICE LIST [price list entries: illegible] FOR THE SAKE OF AMERICA'S FUTURE INF-P45 (8-44) ☆ U.S. GOVERNMENT PRINTING OFFICE : 1944—O—[illegible]
