Let's top it!
War bond poster in red, white, blue and black: a large red arrow with a grey tip flies into a bullseye marked '10%', beside the words 'U.S. WAR BONDS'. The sheet is cropped at the left, so only the end of the slogan ('it') shows. The call to 'top' a 10 percent target is a shared goal presented as a group effort, a faint bandwagon appeal.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Savings Staff
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Savings Staff. National Archives and Records Administration, RG 44, 44-PA-1282 (NAID 514888).
Text on the object
[partial letter]'it 10% U.S. WAR BONDS ☆ U.S. GOVERNMENT PRINTING OFFICE ; 1942—O—491722 WSS 643
The slogan is cut off at the left edge of the sheet; NARA titles it "Let's top it!".
