Linoleum needs this special care, help make these floors last!

Army conservation instruction sheet: the word 'Linoleum' in large white capitals over a mottled brown-and-orange ground, with a numbered panel of five floor-care steps and the line 'Help make these floors last!'. It is a practical how-to notice for those looking after Army floors; the technique is faint here, and the plain, everyday instruction style is the nearest fit (plain-folks).

Propaganda techniques used in this poster

Plain folks

Date: 1943
Period: Second World War
Made by: U.S. Army, Office of the Chief of Engineers (Army Conservation Program)
Region: North America
Country: United States
Medium: Poster
Issuer type: Military
Regime: Roosevelt Administration
Leader: Franklin D. Roosevelt
Audience: Own forces
Purpose: Mobilize or secure compliance
Themes: Home front, War and the military
Event: World War II
Regime: Roosevelt administration
Leader: Franklin D. Roosevelt
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
Rights: Public domain (U.S. government work)
U.S. Army, Office of the Chief of Engineers. National Archives and Records Administration, RG 44, 44-PA-1294 (NAID 514900).

Text on the object

Original (English) · read from the image, not independently checked

LINOLEUM
needs this SPECIAL care
1. Sweep daily with soft hair brush to remove dust and grit. Never Use Sweeping Compounds unless specially supplied for linoleum.
2. Clean up mud and stains promptly with cloth or mop dampened with a solution of water and a little Mild white "G.I." soap. No Lye or Harsh Soap Should Ever Be Used.
3. Wipe the washed area immediately with cloth dampened in clear water, and allow to dry.
4. Then wax with thin coat of wax. Polishing is not necessary unless a high lustre is desired.
5. Wax traffic lanes once a week or oftener if necessary to maintain a protective film of wax.
Help make these floors LAST!
U.S. ARMY SAVE CONSERVATION PROGRAM
OFFICE, CHIEF OF ENGINEERS
[imprint:] U. S. GOVERNMENT PRINTING OFFICE 1943 - O - 573965
ARMY CONSERVATION PROJECT NO. 63-L-14

Underlining on some words in the steps is not reproduced; capitalisation as printed.