Load trucks evenly and according to capacity to avoid accidents and damage to material
Navy safety poster in two panels: a fork-truck driver on the left, labelled 'Right', carries a tidy square stack; on the right, labelled 'Wrong', the same driver carries an uneven stack that overhangs the platform. The side-by-side comparison shows the hazard instead of describing it (a mild fear-appeal of accident and damage), aimed at depot workers rather than the general public.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Navy, Navy Department (artist Thorndike)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Warn or inform
- Themes
- Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Navy, Navy Department. National Archives and Records Administration, RG 44, 44-PA-1298 (NAID 514904).
Text on the object
LOAD TRUCKS EVENLY AND ACCORDING TO CAPACITY NAVY DEPARTMENT SAFETY POSTER RIGHT WRONG TO AVOID ACCIDENTS AND DAMAGE TO MATERIAL [signature:] Thorndike [imprint:] N670-440517 [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1944 - O - 584924 [handwritten:] classify - safety / navy safety
