Lower your lights: don't blind oncoming traffic!
Two-panel driving-safety sheet from the American Automobile Association. In the top panel a windscreen is filled with a glare pattern, a question mark and the label 'This driver can't see'; in the bottom panel dipped lights show a car and a walking figure, labelled 'Both drivers can see'. The technique is faint here: a before-and-after contrast with a mild fear-appeal.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- American Automobile Association
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- NGO
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Warn or inform
- Themes
- Home front, Security and surveillance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
American Automobile Association. National Archives and Records Administration, RG 44, 44-PA-1308 (NAID 514921).
Text on the object
LOWER your LIGHTS DON'T BLIND ONCOMING TRAFFIC! ? THIS DRIVER CAN'T SEE BOTH DRIVERS CAN SEE 20 30 40 50 60 70 80 20 30 40 50 60 70 80 [imprint:] © American Automobile Association [logo:] AAA
