Lubbers Don't Live! A boastful young salty was Seaman McBride
Navy training sheet in verse: a smoking sailor in a fur-collared coat walks the windward side of a storm-swept deck, then strolls past a rope and a DANGER sign into a wave. The verse closes with his effects being auctioned. The fear-appeal is delivered as comic doggerel aimed at sailors, with the red 'Lubbers Don't Live!' banner as the slogan.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Navy, Bureau of Naval Personnel, Training Aids
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Warn or inform
- Theme
- War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Navy. National Archives and Records Administration, RG 44, 44-PA-1309G (NAID 514929).
Text on the object
A BOASTFUL YOUNG SALTY WAS SEAMAN McBRIDE DURING GALES HE WOULD WALK ON THE WINDWARD SIDE LUBBERS DON'T LIVE! DANGER UNTIL ONE STORMY NIGHT HE STROLLED OUT OF THE LEE... (HIS EFFECTS WILL BE AUCTIONED AT QUARTER TO THREE) [imprint:] U.S. NAVY, BUREAU OF NAVAL PERSONNEL, TRAINING AIDS · · · NAV. PERS. 900,008 A-8 [imprint:] ☆U. S. GOVERNMENT PRINTING OFFICE : 1943-O-561903
