Malaya Today, Picture Set D, no. 9: Armoured cars in the Coronation parade, Kuala Lumpur (Tamil photo poster distributed in Malaya)

A photograph of an armoured car and a following truck driving past a decorated grandstand and an arch topped with a crown and the cipher 'E II R' (partly legible) and the words 'LONG LIVE THE QUEEN', in front of a Moorish-style government building. The Tamil caption says the armoured car units are passing in the coronation parade at Kuala Lumpur. The tell is transfer: the crown, the arch and the ceremony attach royal prestige to the Malayan military.

Propaganda techniques used in this poster

Transfer

Date

September 3, 1953

Period

Cold War

Made by

U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Eisenhower Administration

Leader

Dwight D. Eisenhower

Audience

Foreign public

Purpose

Persuade or win support

Themes

War and the military, Empire and colonialism

Event

Cold War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia, retrieved October 3, 2026

Rights

Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, September 3, 1953. National Archives, Record Group 306 (NAID 5730011, 306-PPA-110).

இன்றைய மலாயா  படத்தொகுதி ஈ  பெடரேஷன் இராணுவப் படை

கோலாலம்பூரில் நடந்த மகுடாபிஷேக அணிவகுப்பில் கவச மோட்டார்படைகள் செல்லும் காட்சி.

[9]

Text inside the photograph: LONG LIVE THE QUEEN; LE CATEAU; 42 ZS 39; 48YZ208

Today's Malaya  Picture Set [D]  Federation Army

Scene of the armoured motor units passing in the coronation parade held in Kuala Lumpur.

[9]

Text inside the photograph (English, as printed): LONG LIVE THE QUEEN; LE CATEAU; 42 ZS 39; 48YZ208