Malaya Today, Picture Set E, no. 7: British woman welfare worker in a Malayan New Village (English photo poster distributed in Malaya)
A woman in a striped dress reaches toward an elderly woman who holds a small child in a doorway flanked by Chinese-character scrolls. The caption names her a British voluntary welfare worker asking the needs of a 'cheerful granny' in a New Village. The tell is glittering-generalities: the single word 'cheerful' and the smiling pose stand in for the wellbeing of the whole settlement.
Propaganda techniques used in this poster
- Date
- November 17, 1953
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Empire and colonialism, Home front
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Propaganda Posters Distributed in Asia, retrieved October 3, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, November 17, 1953. National Archives, Record Group 306 (NAID 5729989, 306-PPA-88).
Text on the object
MALAYA TODAY PICTURE SET "E" SOCIAL WELFARE A British woman voluntary welfare worker enquires the needs of a cheerful granny in a Malayan New Village. [7]
Sheet number appears in a circle at lower left. Chinese characters on door scrolls are not transcribed.
