Margie poster SP no. 3

Colour poster in the 'Margie' series of letters to soldiers: a woman in a yellow print dress sits on the arm of a green armchair holding a pipe, with a pair of slippers on the floor. A handwritten note signed 'Margie' urges the reader to save pay, with a printed checklist of soldiers' deposits, transfer accounts, allotments, War Bonds and insurance. The tell is the girl-at-home voice (plain-folks), with homecoming scenes attached to saving (transfer).

Propaganda techniques used in this poster

Plain folksTransfer

Date

1944

Period

Second World War

Made by

U.S. War Department (Army savings promotion), printed by U.S. Government Printing Office

Region

North America

Country

United States

Medium

Poster

Issuer type

Military

Regime

Roosevelt Administration

Leader

Franklin D. Roosevelt

Audience

Own forces

Purpose

Fundraise

Themes

Economy and finance, War and the military, Home front

Event

World War II

Regime

Roosevelt administration

Leader

Franklin D. Roosevelt

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026

Rights

Public domain (U.S. government work)
U.S. War Department. National Archives and Records Administration, RG 44, 44-PA-1334C (NAID 514984).

SOLDIERS' DEPOSITS
PERSONAL TRANSFER ACCOUNT
CLASS E ALLOTMENTS OF PAY
WAR BONDS
NATIONAL SERVICE LIFE INSURANCE
your pipe and slippers
waiting, your own big,
comfortable easy chair
. . . . . Is that what
you're dreaming of?
Well, soldier, save
every pay day so you'll
be all set to make
those dreams come true
when you get home,
for that's what we
gals are saving for
and dreaming of, too.
Love,
Margie
MARGIE POSTER SP NO. 3
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1944 - J-614579
THIS IS A REPRINT TO ACCOMPLISH THE FOLLOWING CONTINENTAL DISTRIBUTION: CHIEFS, STAFF DIV ASF (2); TECH SV (2); SVC (SAV PROMOTION OFF) (2); C (1); POST EXCHANGES (1); RECREATIONAL HALLS (1).