Margie poster SP no. 4
Colour poster in the 'Margie' series of letters to soldiers: a woman in a striped dress hugs a man's tweed jacket to her cheek. A handwritten note signed 'Margie' urges the reader to save pay, with a printed checklist of soldiers' deposits, transfer accounts, allotments, War Bonds and insurance. The tell is the girl-at-home voice (plain-folks), with homecoming scenes attached to saving (transfer).
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. War Department (Army savings promotion), printed by U.S. Government Printing Office
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Fundraise
- Themes
- Economy and finance, War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. War Department. National Archives and Records Administration, RG 44, 44-PA-1334G (NAID 514988).
Text on the object
SOLDIERS' DEPOSITS PERSONAL TRANSFER ACCOUNT CLASS E ALLOTMENTS OF PAY WAR BONDS NATIONAL SERVICE LIFE INSURANCE your comfortable old tweeds are still hanging in the closet. Of course you always look wonderful to me, but when you come home fresh out of G. I. khaki you'll really want to cut a figure. That will take some shopping, and shopping will take some cash, so how about starting now to save for the big day? Love, Margie MARGIE POSTER SP NO. 4 [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1944 - 604496 C OVERSEAS AND PASSING THROUGH PE (1); FOR DISPLAY IN ORDERLY OR DAY ROOMS; POST EXCHANGES OVERSEAS AND IN PE (1); RECREATION HALLS, OVERSEAS AND IN PE (1); RED CROSS INSTALLATIONS OVERSEAS AND IN PE (1); PE (SAVINGS PROMOTION OFF) (50); T OF OPNS (SAVINGS PROMOTION OFF) (10); SV C (OVERSEAS) (SAVINGS PROMOTION OFF) (10); BASE COMD (SAVINGS PROMOTION OFF) (10); ISLAND COMD (SAVINGS PROMOTION OFF) (10); AREAS (SAVINGS PROMOTION OFF) (10).
